Thursday, September 20, 2012

So.., how did this rocking batch come together......?

For, those of you who are wondering as to “what an irrelevant topic in wma-blog which talks about digital marketing, seo,  ppc  et al.....?

Wait, this is very much relevant, this blog is mainly about the journey of various like minded humans their quest for  the best seo training and how  wma happened to us ..

This is going to tell all you  people about  the fascinating  story about how the FANTABULOUS 5,(the current batch members of digital marketing  course in wma), found  wma  and how  inspite of   diversity  in our profiles, backgrounds, domains  and ideas ,we got under one roof called wma to be moulded by Mr. Suresh –founder  wma

The batch members include

·         Sajeesh Radhakrishnan

·         Raghvendra

·         Zyiad

·         Manasa

·         And me....Keerthy Raman

  So, let’s read about the exciting  story about how SAJEESH an mba from Coimbatore, basically from a travel, tourism and events domain,  who has a fine eye for photography and an active blogger (,, discovered his interest in digital marketing .So let’s dig to see the factors that influenced sajeesh to take up a course in digital marketing with WMA. 

SAJEESH a self learner, states  internet fascinated him , right from his graduation days, and this propelled him to experiment with the various tools and software’s   available  with respect to digital marketing and allied areas, once he was given a role of managing the marketing activities of his friend’s travel company , he practised ,and gained the working knowledge   of the system but his learning did not stop there, he found something missing, he was convinced that his experiments were giving him the needed results   but felt this learning was incomplete till he underwent a formal training ,and  that led to, he  searching  for a relevant training programmes on the net and he found WMA in Bangalore –the hub for digital marketing training ....

The best part that sajeesh recollects from the first experience with WMA and  Mr.  Suresh-founder WMA ,was that the call to action numbers given on the website  was his personal number and not an IVR or an front office co-ordinator’s/student counsellor  (which is the case with most of the institutes),a lady  who rattles information which is commonly given out to any student calling in and making like 10calls a day to make a sale and educating us that the institute is ready for a fees negotiation as well.... so getting to speak to the trainer directly was the  positive  experience   and the second impression was that Mr. Suresh wasn’t selling him the course, , but gave him career advice. That is what  motivated sajeesh to relocate to Bangalore and , the IT Hub, and join WMA and  part of the(happy) WMA community.

 Next  we move on to  Raghvendra –Mr. Practicality,

He is a working   professional, and   has the working knowledge of the technical aspects of the system and has the knack and will to sell anything under the sun ... he also runs   a company of his own and was trying to give the best marketing presence to his company through various means of marketing, the fact that a company can do better when it has  a good digital marketing plan drew raghvendra towards an interest in learning  digital marketing, so as to implement the same for his business

The experience he had with WMA and Mr.  Suresh is  rather interesting  , he says that right  the first  phone call  he found that  Mr. Suresh very warm was not trying the sell the course to him but rather educate him about the  opportunities  available and their options

Raghvendra also did   a research about the institute read testimonials and concluded wma   should be the right one for him

ZIYAD   our very own import from Dubai....

A techie.., doing stuffs like technical support for application software and ..., a   car maniac, music lover, a classic example for word of mouth publicity.

The story goes like this he and his friend   bugged of their job  profile looks out for doing a course on  digital marketing, so they  google up  and find out that in Dubai the digital marketing training more of  a crash course and it is for professional who already have a minimum work experience in that category so they continue their search and  finds wma, friend joins wma and is mentored(not torched..., no it doesn’t happen in wma) by Mr. Suresh, completes the course successfully and finds his place in an  MNC, so following the steps of his much happy friend,,  ZIYAD   joins wma to find himself   in one of the Mnc’s in Bangalore

Manasa  Ms. Up to  my own...a B C A ,basically from Hassan , got to know about wma   through a common friend she was really convinced by the way her friend told  her about the institute and how the  training with wma   could change her career  path chose to train under Mr. Suresh

Last but not the least ME...... Keerthy Raman,  an M B A in marketing  and currently pursuing  a doctoral degree in marketing ,interested  in marketing, analysing human behaviour , learning new things , a social activist(don’t ask me what i did) , inquisitive, loves to socialise ,a dance freak ,somebody who analyses a particular situation a lot and cook (i mean only food,) , and love to teach kids  someday,  and to top it all a high intensity chatter box. so kind of a mixture of odds ,and yes one of the  highly privileged  and happy mortal who never had to learn anything related to computers ,  till now ....(lots of info about me right ,its my blog  let me brag a little ya ...)

I have been the field of marketing, and advertisements mainly at the sales level so was really tired  about  going around the city selling ad space so started to look for a course which could provide me a boost in my career, but  I did not want to navigate away from marketing since i love doing it, and wanted to make use of my previous experience in sales as well , started googling for various courses which would help me in my shift and found quite a few of them  some related some unrelated and then I  landed  into internet marketing/seo/digital marketing ,so started working on  finding extra information  called and mailed almost all the institutes which provide similar trainings ,met a few of them got a feel of what seo digital marketing and seo means and then was  educated on the fact that seo ‘s main object would be to make your site rank your site higher , so when i googled  I found a few institutes which  offered training  in seo  by i guess never practised it because when googled i could not find their website anywhere on top  so i thought  if the trainers teaching seo is unable to implement it then what’s the point in learning from them was i read a lot of blogs which gave information on choosing the right training institutes so keep that in mind and zeroed down on a few institutes and was very sure I would prefer an instructor led training and not an on-line course , then the last trainer i  met was  Mr. Suresh ,he sounded much convincing and gave me the real picture of what the course can do to  my career ,and the attributes and attitude  needed ,the level of computer literacy required  and he very clearly indicated that I in spite of have a few years of experience in marketing will not be considered as an experienced professional in digital marketing and will be considered a fresher an my experience shall be an add on only ,he also told me  explicitly that if am looking for a major hike from my then take home then suggested me not to take it at all so I liked his honesty ,and one word he used by the end of the call was WE ARE NOT JUST YOUR TRAINERS BUT YOUR MENTORS,(it takes a lot to use a word like that to that your students  under his wings  teach, nourish, and set you free to fly and feel happy to see them  come out with flying colours)  and went ahead and met him a very patient gentlemen, who listen to all my blaah blahhhh’s    and told me about his transit  from being a hotel management  student to a trainer in digital marketing ,that gave me confidence that I could also ape his steps, he motivated me to take this course and here i am a part of wma ,believe me I knew nothing in computers and a fear that i may never be able to learn it  haunted me till i joined wma ,here  I am just 5 classes  old ,able to write a blog and publish it(which I never ever dreamt off)

The fact  that we have spoken about  stuffs not too very related to things like talking about the real facts like the wma  caters like provides quality training ,value for money, highly experienced and qualified   trainers , live projects , friendly and flexible training atmosphere , career guidance which is available on the net ,is that we  felt that sharing are real life experience would make a change in another person’s like our’s

 Trainer (institute)-student relationship transcends all this and we need to think of the finer things in life, it is a bond built on trust , something  to be cherish for a life time

   SO , this is the story of the fantabulous five  and here we are to rock this space of digital marketing, under the guidance of our mentor, these   are  our real life experienced , we are undergoing the training  in digital marketing  with wma so as to optimise our  c.v  and rank it better than the rest when the employer searches for it (ended it technically ....right? see we  are learning .........,sooner or later this topic is going to be the IN thing in  marketing  so we are with the immense interest and  the training   of Mr. Suresh going to be the GURUS  


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