Friday, October 14, 2011

Web Marketing Workshop IIM Bangalore for Next Big Idea, NSRCEL

Workshop on ‘Organizing Business Plan Competitions’  for Participants in The Next Big Idea Program 

Tuesday, October 18 at 9:00am - October 19 at 6:00pm


Indian Institute of Management, Bangalore
Bannarghatta Road
Bangalore, India
 
To Register Click here: http://www.facebook.com/event.php?eid=242130805836613

“Next Big Idea 2012” (www.nextbigidea.in) which is being conducted exclusively for academic institutions. This workshop will be held at IIM Bangalore on October 18-19, 2011. At this workshop we intend to examine the role of business plan competitions, models and best practices, challenges in bringing the stakeholders together as well as maximizing the impact. www.nextbigidea.in

As you may be aware the "Next Big Idea" is conducted by NSRCEL (IIMB) supported by Department of Science and Technology (DST), Government of India and Intel Corp. This challenging business plan competition provides a platform for young, energetic minds to take their entrepreneurial idea to fruition.With the overall aim of encouraging entrepreneurship and innovation, this interactive workshop aims to:

Outlines modes of promoting competitions and nurturing ideas to real businesses
Challenges in balancing the various stakeholders interests in driving these competitions
Approaches in scaling and balancing effectiveness
Defining and achieving outcomes

Workshop Agenda:

18th October 2011

09.00-9:45 Nurturing Entrepreneurship Prof. Suresh B
• Need for Entrepreneurship
• Ecosystem for Entrepreneurs
• Incubator networks

10:00-10:45 Business Plan Competitions - Overview Prof. Suresh B
• Role of Biz Plan competitions
• Why do we need them?
• What do they achieve?
• Different types of competitions based on scope, domain, geographic coverage etc

11:00-1:15 Organizing a business Plan contest Mr.Chandar Sundaram
• What are the best practices?
• How do you enlist the support of resource persons?
Individual Exercise and Interactive Session (1 hour)

Lunch (1:15-2:30)

2:30-5:00 Marketing of Business Plan Competitions -Mr. Suresh Babu
• How to economically market business plans?
• How can online and social media be used effectively?

Interactive Exercise with live demonstration for marketing

19th October 2011

9:00 – 10:15 Elements of an Effective Business Plan Mr. Sanjay Anandaram
• What should a business plan contain?
• Dos and Don’ts while preparing a business plan

10:30 – 11:45 Evaluating a Business Plan Guhesh R
• Different types of presentations
• The techniques of Elevator pitch
11:45-12:30 Exercise

Lunch (12:30-2:00)

14:00-15:00 Department of Science and Technology
15:15-16:15 Public Private Partnership and Entrepreneurship Intel
Press – Conference followed by a High Tea
(16:15 onwards)

2 comments:

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