Thursday, September 1, 2011

Bounce Rate Explained in OME Community August Meetup. Web Marketing Expo India

Announcement: You heard it here first, coming soon. India’s first Web Marketing Expo. Job Fair and Career Guidance in Search, Social Media, Mobile, Content and more. With more than 1000 students, job seekers, Employers get together for a 2 day Expo and career guidance Program by Christ University Marketing Department and Web Marketing Academy.  2 full day of corporate booths, workshops, web marketing seminars, panel discussion, Keynote and networking sessions. Come explore this new excited in – demand career option. Visit www.webmarketingexpo.in   

 
Minutes of Meeting: August 28th 2011

1.       Introduction  to OME: Swati & Rajesh
2.       Introduction of members & attendees

Pictures of OME August Meetup: http://on.fb.me/mWPn68

Expectations & experiences of attendees from OME:

·         Practical ideas that one can relate to
·         Extensive & sharing of information
·          Passion to learn Online Marketing
·         Sharing of  new ideas & technology freely
·          Discussion on Online Marketing that actually happens in the industry
·         No spamming & promotional messages on any Social Media

3.       Ranjan starts talk on Bounce Rate:
·         What is bounce rate. A visitor comes to a website through search engine and exists the website within a few seconds without going to the next page.
·         Types of bounce rate
·         Definitions of Bounce Rate
·         Read Father of analytics Avinash Kaushik (Book: web analytics 2.0 or visit kaushik.net)
·         What does Bounce rate tell you about your page?
·         How does bounce rate work
o   Are key words relevant to the landing page;
o   Is the navigation wrong;
o   Is there no call to action- How clear is the call to action
o   Relevancy of content
·         How to measure the bounce rate
·         Really hard to get a bounce rate less than 20% & more than 35% is cause of concern; 50% above is worry
·         Average time on site; Average visits per page ; UTMA, UTMB
·          Reasons for high bounce rate:
o   Misleading keywords
o   Poor design; confusion
o   Pop-ups/ads
o   Distractions
o   High Page load time
o   Content not updated/ timely updations [small things matter]
o   Images are distracting
·         Why should you consider the bounce rate?
o   Focus on important content
o   Prevent wasting money
o   Why content needs revisiting
o   Find out what is wrong: content, call to action
·         Blogs are an exception to all bounce rate metrics
·         All that bounces is not bad in all the cases like these:
o   Links to external sites (for affiliates; news sites)
o   Online Ads
o   Destination pages
·         Examples of the above shown
·         Bounce rate shown on Google Analytics: focus on Web Marketing Academy.in
·          Why is the bounce rate higher during weekends; possible reasons discussed
·         Creating customer reports to study the reasons


Question & Answers
Q: If I put all my information in one page & the reader only stays for 1 hour & leaves is it bounce?
A: No
Q: Does bounce rate define the amount of time spent?
Q: How do you decide time, when Google can’t decide you how long you stayed on that page unless you click next?
A: cookies take care of that; Google has fixed parameters, visit sessions (30 min); revisits. It takes more than 24 hours to record
Q: What if my site is a blog? How can you take in account the bounce of 1 hour?
A: Analytics metric differs from type of website. Blogs take more than 60% (which is an excellent for blogs) ; for corporate website 30-40%  bounce rate is great)
Q: There is a difference between people who comes through organic search, PPC, landing pages ?
A: Depends about product, type of website, type of business/industry: it is different how Google Analytics takes it & what the actual scenario is
Q: Av time spent on a landing/web page?
A: 6 seconds
Q: is it possible to track Google Analytics for my FB page?
A: yes
Q: Can u explain the different percentages of bounce? What % is ideal?
A: Differs per industry & individual perception; Anything less than 50 % is good. If you have bounce rate of more than 70 % then there is something wrong with your website, content, usability etc. Bounce rate has a calculation: [Total no. of views by total number of visits]
Q: What if there is a call to action? How can such bounce rate be calculated in such cases?
A: Goals are defined; The tools are in page analytics & click rate; shows heat map
Q: We cannot calculate bounce rate; Google does. What can we conclude from this- how does Google define it?
A: Omniture can help calculate as you actually define the bounce rate; Google defines a particular time period & calculates the bounce rate. Depends on the objective of the website
Q: How will you come to know if the visitor went from your site to an external link? Unless it is an internal link, it will not be calculated.
A: I will link to sister sites or related blogs of my own; Or heat maps & click tale tools
Q: Will I get more traffic if my website is hosted in your own domain or on blogspot? How will it get indexed faster?
A: Blogger/Wordpress  are easily crawled; feed burner, RSS etc. can be added.  Identi.ca is a tool that helps index the site faster; website could use a sitemap; Google’s caffeine update also helps
Q: What is in-page analytics?
A: It shows behavioral patterns of visitors; clicks, navigation etc. It shows your website, how many visitors clicked on which link
Q: Is in page analytics possible for my blog?
A: Yes; a code needs to be copy pasted for achieving it.
Q: What is the difference between clicks, visits & impressions? 
A. Clicks are the visitors who come to your website and clicked on a link, Visits are the number of people or bots visiting a website, Impressions are people who saw the website but dint click on your website

Power tips

1.       What are the trends to watch for in technology in the near future?
·         Mobile marketing- mobile websites & mobile apps; tablets
·         Q: Which is more important- mwebsites or maps? 
·         Q: What is the difference between a normal & mwebsite?
·         A: The methods of search on mobile- voice search, picture search, off deck & on deck: ways of searches vary in mobile marketing
·         “Gooogle goggles” helps picture search

2 comments:

  1. I have a lot of blogs and I am also thinking of turning them all into dofollow blogs. It helps to have good comments and get vistitors into my blogs.


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  2. Thanks for sharing, I will bookmark and be back again


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