Wednesday, May 4, 2011

Onine Marketing SEO, Workshops in Bangalore. OME Community Monthly Search marketing Workshop Bangalore

OME April Meetup IP, Trademark, Patent - Wrap up, Videos, Pictures of April OME Community Meetup

OME Community Bangalore April 2011 – How important is to protect your rights, especially when it comes online, social media how do you protect your rights? While still the law is in its early stages in India and across the globe, the month of April theme was about Intellectual property: Set of rights in the form of patents, trademarks, copyrights, Industrial Design, IC layout design, trade secret etc.

We thank
Christ University, Prof Kshetragna.
Rajas Thanaker, MBA students for all facilities and hospitality
Brain League for the sessions
Members and OME family

Our Face book Group page is one of most active group page with Q & A from SEO, Web, Social Media Marketing Experts: Join us here: OME Face book Group
We had Sandeep Hegde, IP Analyst, Brain League IP services Pvt. Ltd., Email: sandeep@brainleague.com share his expertise in IP Issues Surrounding Domain Names and Social Media.

Suresh Babu, Co-founder of OME Community started with the introduction followed by the attendee’s intro. Attendees include VP’s, Managing Directors, Marketing Directors, Entrepreneurs, Students marketers, media personals and more.
It was an interactive fun session with a lot of Q & A for Sandeep, with lot of patience Sandeep answered all the questions by the audience.

There were a few audiences who attended the Search Marketing Summit in Feb 2011, they were issued certificate from Web Marketing Academy and OME. Web Marketing Academy is SEO, Web Marketing Training Institute in Bangalore giving high quality training and certification in SEO, PPC, Social Media and Web Marketing Management. Search Marketing Summit was brought to you by Web Marketing Academy and OME community. Curriculum, speakers and conference was designed by Web Marketing Academy. Full Disclosure: Suresh Babu is the Founder of Web Marketing Academy. OME members will get a 10 % discount on the web marketing academy SEO training courses.

The lightning round of popular Power Tips was followed by the presentation. Stay tuned for May 2011 Meetup.

Minutes of OME Community April 2011 meet up on Christ University, Bangalore.
Intellectual property: Set of rights in the form of patents, trademarks, copyrights, Industrial Design, IC layout design, trade secret etc.
Patent: is a set of exclusive rights granted by a state (national government) to an inventor or their assignee for a limited period of time in exchange for a public disclosure of an invention

Pictures of April OME Meetup
PPT of the OME April 2011
You Tube Videos of the Sessions here:

Online Marketing Workshop Bangalore. IP issues surrounding Domain Names and Social Media

View more presentations from Web Marketing Academy.
You Tube Videos of the Meetup here:

http://www.youtube.com/user/webmarketingacademy
http://www.youtube.com/user/omebangalore#p/u

Trademark: is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities. Name of company, logo of company, Name which is used to sell a product.

Copyright: is a set of exclusive rights granted to the author or creator of an original work, including the right to copy, distribute and adapt the work. Copyright does not protect ideas, only their expression. Way in which an implementation is protected.
Industrial design: is a combination of applied art and applied science, whereby the aesthetics, ergonomics and usability of products may be improved for marketability and production. Design of anything like "shape of soap".
Trade Secret: is a formula, practice, process, design, instrument, pattern, or compilation of information which is not generally known or reasonably ascertainable, by which a business can obtain an economic advantage over competitors or customers. To protect company secrets, In few companies some type of agreement is made with employees.

Plant Varieties: making changes in the existing things.

Registration of trademark:
Website for Registration is : www.ipindia.nic.in:
This website contains a database for maintaining all trademarks, patents etc. Trademark registration comes under a particular class: There are 45 Classes.
1 to 34 are comes in Goods. 35 to 45 falls under Services.
Class 1 : Chemicals.
Class 2 : paints.
Class 3 : bleaching preparation.
Class 4 : Industrial oils.
Class 5 : Pharmaceutical and veterinary preparations.
Class 6 : Common metals and alloys.
Class 7 : Machines and machine tools.
Class 8 : Hand tools.
Class 9 : Digital.
Class 10 : Surgical, medical, dental etc.
Class 11 : lighting.
Class 12 : Vehicles.
Class 13 : firearms.
Class 14 : precious metals and alloys.
Class 15 : Musical Instruments.

------------------------
Class 34 : tobacco.
Class 35 : Advertising.
Class 36 : Insurance.
Class 37 : Building construction.
Class 38 : telecommunication.
Class 39 : transport packaging.
Class 40 : Treatment of materials.
Class 41 : Scientific and technological services.
Class 42 : Education.
Class 43 : Food and drink etc.
Class 44 : Medical services.
Class 45 : Personal and social service.

Registration of Domain Name
A domain name registrar is an organization or commercial entity, accredited by a generic top-level domain registry (gTLD) and/or by a country code top-level domain (ccTLD) registry, to manage the reservation of Internet domain names in accordance with the guidelines of the designated domain name registries and offer such services to the public.
1) Domain name registrant.
2) Agent provides domain name registration.
3) Owner or registrant of trademark.

Question and Answers:
1. What is cyber Squatting?
Answer: is registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else. The cybersquatter then offers to sell the domain to the person or company who owns a trademark contained within the name at an inflated price. They allocate all the domain names earlier and they sell at higher price.
2. What will happen if i register a trademark and don't use it?
Answer: It gets deactivated automatically after a certain time.
Some facts about Intellectual property:
1) Agency need to notify owner for any changes.
2) Before starting any business we must register a trademark.
3) TM means: Application received, TM(R): Registered.
4) In INDIA Copyright registration is done in DELHI.
5) If we file any case, you should be affordable to pay any losses.
6) Before posting other content, we should take permission.
7) While creating a copyright we should specify names of all authors.
8) Don't publish any information before filing a patent.
9) Write your own content for long term benefits.
Do's/ Don'ts of Social Media:
1) Protect your Intellectual property.
2) Be aware of copyright, license and agreements.
3) Place appropriate Intellectual property notices.
4) Never use third party IP without permission.
Book: Intellectual Property rights by Narayanan.
OME Power tips:
1) focus.com
2) Quixey is the Application search engine.
3) Google panda.
4) about.me similar to online business card.

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